Design Thinking Workshop in German and English

Focus on customer needs with Design Thinking

Many products and services are developed without companies having a deep understanding of the needs of customers and users. This can lead to new products and services not being fully embraced by customers.

The Design Thinking method shows where the real needs of customers and users truly lie. In two exciting and interactive days, you will get to know the customer-focused Design Thinking approach by means of a practical example.

This involves the iterative approach to new services and products. This is done with the help of quick raw concepts and simple prototypes that focus specifically on end-users. Design Thinking leads to exciting, groundbreaking, and successful solutions.

Soon hitting 100K on Youtube?! Our 150 second clip (in German) on Design Thinking

ProgramDay 1

Introduction to Design Thinking

Where does Design Thinking come from?
Interactive mini-project in teams

Gain Customer Empathy

Interviews with customers and users
Shadowing (observe customers)
In the shoes of the customer (experiencing things firsthand)

Focus

Synthesis of the collected information
Create a Persona
Define a Point of View

Day 2

Generate Ideas

Develop and evaluate ideas for the challenge question. Use selected creativity techniques for generating ideas. Visualize the best solutions in the form of idea descriptions or profiles.

Develop and build Prototypes

What could our product, service, or process look like? With simple means like Prototypes. It’s also possible to prototype services.

Test

The prototypes are tested and refined using feedback from the target group.

Integration into your own Company

The right mindset for Design Thinking. What are the most important points when introducing Design Thinking in your own company?

Are you interested in an in-company training?

Or would you like to participate in a public Design Thinking Workshop?

In-house Training Public Workshops (in German only)