Denkmotor
Keynote

Simplicity

Simplicity as competitive Benefit

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Keynote Talk Simplicity

Simple is simply better! In our increasingly complex world, it is often very simple ideas that have resounding success.

In this refreshing lecture, you will discover in an uncomplicated way how easy it is to pare things down to their core.  In keeping with the motto, you have to throw off ballast if you want to fly high.

Highlights of the Keynote Simplicity

  • What’s easy? What is complex? What is complicated?
  • Warm-up: Get your feet wet!
  • Simplicity wins: Why simple is better.
  • For whom should something be made easier? For us? For the customers? For both?
  • What is the benefit of simple things?
  • The 5 Principles of Simplicity are shown on the basis of various examples from different sectors. These are restructuring, leaving out, adding, replacing, and perceiving.
  • 1-2 interactive exercises with the audience to simplify something that already exists.
  • A keynote speech lasts from 30 to 90 minutes. Depending on the amount of time available, the content can be adjusted.

Speaker Folder (in German only)

«Jiri Scherer und Chris Bruegger are among the best speakers on Creativity, Innovation and Simplicity. Let the speakers thrill and inspire you.»

Simply creative. Creatively simple.

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