{"id":2857,"date":"2019-11-02T15:46:22","date_gmt":"2019-11-02T14:46:47","guid":{"rendered":"https:\/\/denkmotor.com\/training\/design-thinking\/"},"modified":"2025-02-06T14:01:30","modified_gmt":"2025-02-06T13:01:30","slug":"design-thinking","status":"publish","type":"training","link":"https:\/\/denkmotor.com\/en\/training\/design-thinking\/","title":{"rendered":"Design Thinking"},"featured_media":668,"parent":0,"template":"","meta":[],"acf":{"lead_text":"Use this Agile Approach to develop groundbreaking Products and Services.","subtitle":"Training","content_modules":[{"acf_fc_layout":"text","background":false,"aside":true,"content_aside":"<h3 class=\"h3\"><strong class=\"no-margin\">In a few Words<\/strong><\/h3>\n<p>You will get to know and apply the Design Thinking method using a real example.<\/p>\n<p>Our public workshop (in German only) is 2 days long.\u00a0But we also offer an in-house training in English.<\/p>\n<p>An on-site training course can last 1, 2 or 3 days, depending on your specific requirements.<\/p>\n<p>&nbsp;<\/p>\n","text":"<div class=\"page\" title=\"Page 2\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<h2>Focus on customer needs with Design Thinking<\/h2>\n<p class=\"h4\">Many products and services are developed without companies having a deep understanding of the needs of customers and users. This can lead to new products and services not being fully embraced by customers.<\/p>\n<p>The Design Thinking method shows where the real needs of customers and users truly lie. In two exciting and interactive days, you will get to know the customer-focused Design Thinking approach by means of a practical example.<\/p>\n<p>This involves the iterative approach to new services and products. This is done with the help of quick raw concepts and simple prototypes that focus specifically on end-users. Design Thinking leads to exciting, groundbreaking, and successful solutions.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"gtx-trans\" style=\"position: absolute; left: 1909px; top: 129px;\">\n<div class=\"gtx-trans-icon\"><\/div>\n<\/div>\n"},{"acf_fc_layout":"text","background":false,"aside":false,"content_aside":"","text":"<div class=\"iframe-wrapper\"><v-iframe video-id=\"dgmFLwrSdko\" video-time=0><\/v-iframe><\/div>\n<p>More than 104K on Youtube! Our 150 second clip (in German) on Design Thinking<\/p>\n"},{"acf_fc_layout":"text","background":true,"aside":false,"content_aside":"","text":"<h2>Program<span class=\"s1 h3 blue no-margin\">Day 1<\/span><\/h2>\n<p>Introduction to Design Thinking<\/p>\n<div class=\"page\" title=\"Page 2\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<ul>\n<li>Where does Design Thinking come from?<\/li>\n<li>Interactive mini-project in teams<\/li>\n<\/ul>\n<h3 class=\"h4 no-margin\">Gain Customer Empathy<\/h3>\n<ul>\n<li>Interviews with customers and users<\/li>\n<li>Shadowing (observe customers)<\/li>\n<li>In the shoes of the customer (experiencing things firsthand)<\/li>\n<\/ul>\n<h3 class=\"no-margin h4\">Focus<\/h3>\n<ul>\n<li>Synthesis of the collected information<\/li>\n<li>Create a <a href=\"https:\/\/denkmotor.com\/kreatives-wissen\/veronica-war-die-persona-von-ferrero\/\">Persona<\/a><\/li>\n<li>Define a Point of View<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n"},{"acf_fc_layout":"text","background":true,"aside":false,"content_aside":"","text":"<p><strong><span class=\"s1 h3 blue no-margin\">Day 2<\/span><\/strong><\/p>\n<div class=\"page\" title=\"Page 3\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<h3 class=\"h4 no-margin\">Generate Ideas<\/h3>\n<p>Develop and evaluate ideas for the challenge question. Use selected creativity techniques for generating ideas. Visualize the best solutions in the form of idea descriptions or profiles.<\/p>\n<h3 class=\"no-margin h4\">Develop and build Prototypes<\/h3>\n<p>What could our product, service, or process look like? With simple means like \u00a0<a href=\"https:\/\/denkmotor.com\/kreatives-wissen\/pretotyping-vs-productyping\/\">Prototypes.<\/a> It&#8217;s also possible to prototype services.<\/p>\n<h3 class=\"no-margin h4\">Test<\/h3>\n<p>The prototypes are tested and refined using feedback from the target group.<\/p>\n<h3 class=\"h4 no-margin\">Integration into your own Company<\/h3>\n<p>The right mindset for Design Thinking. What are the most important points when introducing Design Thinking in your own company?<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"gtx-trans\" style=\"position: absolute; left: 194px; top: 352px;\">\n<div class=\"gtx-trans-icon\"><\/div>\n<\/div>\n"},{"acf_fc_layout":"contact","icon":"light","form_newsletter":false,"audience_id":"","text":"<p class=\"p1 h3\"><strong>Are you interested in an in-company training?<\/strong><\/p>\n<p class=\"p1 h3\"><strong>Or would you like to participate in a public Design Thinking Workshop?<\/strong><\/p>\n<p class=\"p1\" style=\"text-align: center;\"><a class=\"action action--button\" href=\"mailto:info@denkmotor.com\">In-house Training<\/a>\u00a0 <a class=\"action action--button\" href=\"http:\/\/denkmotor.com\/agenda\">Public Workshops (in German only)<\/a><\/p>\n<p>&nbsp;<\/p>\n"}],"content":{"content_modules":[{"acf_fc_layout":"text","background":false,"aside":true,"content_aside":"<h3 class=\"h3\"><strong class=\"no-margin\">In a few Words<\/strong><\/h3>\n<p>You will get to know and apply the Design Thinking method using a real example.<\/p>\n<p>Our public workshop (in German only) is 2 days long.\u00a0But we also offer an in-house training in English.<\/p>\n<p>An on-site training course can last 1, 2 or 3 days, depending on your specific requirements.<\/p>\n<p>&nbsp;<\/p>\n","text":"<div class=\"page\" title=\"Page 2\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<h2>Focus on customer needs with Design Thinking<\/h2>\n<p class=\"h4\">Many products and services are developed without companies having a deep understanding of the needs of customers and users. This can lead to new products and services not being fully embraced by customers.<\/p>\n<p>The Design Thinking method shows where the real needs of customers and users truly lie. In two exciting and interactive days, you will get to know the customer-focused Design Thinking approach by means of a practical example.<\/p>\n<p>This involves the iterative approach to new services and products. This is done with the help of quick raw concepts and simple prototypes that focus specifically on end-users. Design Thinking leads to exciting, groundbreaking, and successful solutions.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"gtx-trans\" style=\"position: absolute; left: 1909px; top: 129px;\">\n<div class=\"gtx-trans-icon\"><\/div>\n<\/div>\n"},{"acf_fc_layout":"text","background":false,"aside":false,"content_aside":"","text":"<div class=\"iframe-wrapper\"><v-iframe video-id=\"dgmFLwrSdko\" video-time=0><\/v-iframe><\/div>\n<p>More than 104K on Youtube! Our 150 second clip (in German) on Design Thinking<\/p>\n"},{"acf_fc_layout":"text","background":true,"aside":false,"content_aside":"","text":"<h2>Program<span class=\"s1 h3 blue no-margin\">Day 1<\/span><\/h2>\n<p>Introduction to Design Thinking<\/p>\n<div class=\"page\" title=\"Page 2\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<ul>\n<li>Where does Design Thinking come from?<\/li>\n<li>Interactive mini-project in teams<\/li>\n<\/ul>\n<h3 class=\"h4 no-margin\">Gain Customer Empathy<\/h3>\n<ul>\n<li>Interviews with customers and users<\/li>\n<li>Shadowing (observe customers)<\/li>\n<li>In the shoes of the customer (experiencing things firsthand)<\/li>\n<\/ul>\n<h3 class=\"no-margin h4\">Focus<\/h3>\n<ul>\n<li>Synthesis of the collected information<\/li>\n<li>Create a <a href=\"https:\/\/denkmotor.com\/kreatives-wissen\/veronica-war-die-persona-von-ferrero\/\">Persona<\/a><\/li>\n<li>Define a Point of View<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n"},{"acf_fc_layout":"text","background":true,"aside":false,"content_aside":"","text":"<p><strong><span class=\"s1 h3 blue no-margin\">Day 2<\/span><\/strong><\/p>\n<div class=\"page\" title=\"Page 3\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<h3 class=\"h4 no-margin\">Generate Ideas<\/h3>\n<p>Develop and evaluate ideas for the challenge question. Use selected creativity techniques for generating ideas. Visualize the best solutions in the form of idea descriptions or profiles.<\/p>\n<h3 class=\"no-margin h4\">Develop and build Prototypes<\/h3>\n<p>What could our product, service, or process look like? With simple means like \u00a0<a href=\"https:\/\/denkmotor.com\/kreatives-wissen\/pretotyping-vs-productyping\/\">Prototypes.<\/a> It&#8217;s also possible to prototype services.<\/p>\n<h3 class=\"no-margin h4\">Test<\/h3>\n<p>The prototypes are tested and refined using feedback from the target group.<\/p>\n<h3 class=\"h4 no-margin\">Integration into your own Company<\/h3>\n<p>The right mindset for Design Thinking. What are the most important points when introducing Design Thinking in your own company?<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"gtx-trans\" style=\"position: absolute; left: 194px; top: 352px;\">\n<div class=\"gtx-trans-icon\"><\/div>\n<\/div>\n"},{"acf_fc_layout":"contact","icon":"light","form_newsletter":false,"audience_id":"","text":"<p class=\"p1 h3\"><strong>Are you interested in an in-company training?<\/strong><\/p>\n<p class=\"p1 h3\"><strong>Or would you like to participate in a public Design Thinking Workshop?<\/strong><\/p>\n<p class=\"p1\" style=\"text-align: center;\"><a class=\"action action--button\" href=\"mailto:info@denkmotor.com\">In-house Training<\/a>\u00a0 <a class=\"action action--button\" href=\"http:\/\/denkmotor.com\/agenda\">Public Workshops (in German only)<\/a><\/p>\n<p>&nbsp;<\/p>\n"}]},"inhalts_module":false,"page_content":{"inhalts_module":false},"fixed_button":{"title":"Contact us","url":"https:\/\/denkmotor.com\/en\/contact","target":""}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Design Thinking Workshop in German and English | Denkmotor<\/title>\n<meta name=\"description\" content=\"Want to learn the Design Thinking method? Join one of our public trainings in Zurich or get a quote for an in-house training.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/denkmotor.com\/en\/training\/design-thinking\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Design Thinking Workshop in German and English | Denkmotor\" \/>\n<meta property=\"og:description\" content=\"Want to learn the Design Thinking method? Join one of our public trainings in Zurich or get a quote for an in-house training.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/denkmotor.com\/en\/training\/design-thinking\/\" \/>\n<meta property=\"og:site_name\" content=\"Denkmotor\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-06T13:01:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/denkmotor.com\/wp-content\/uploads\/2019\/09\/Denkmotor-Training-Design-Thinking-Nuss.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"7087\" \/>\n\t<meta property=\"og:image:height\" content=\"4724\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/denkmotor.com\/#website\",\"url\":\"https:\/\/denkmotor.com\/\",\"name\":\"Denkmotor\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/denkmotor.com\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/denkmotor.com\/en\/training\/design-thinking\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/denkmotor.com\/wp-content\/uploads\/2019\/09\/Denkmotor-Training-Design-Thinking-Nuss.jpg\",\"width\":7087,\"height\":4724},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/denkmotor.com\/en\/training\/design-thinking\/#webpage\",\"url\":\"https:\/\/denkmotor.com\/en\/training\/design-thinking\/\",\"name\":\"Design Thinking Workshop in German and English | Denkmotor\",\"isPartOf\":{\"@id\":\"https:\/\/denkmotor.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/denkmotor.com\/en\/training\/design-thinking\/#primaryimage\"},\"datePublished\":\"2019-11-02T14:46:47+00:00\",\"dateModified\":\"2025-02-06T13:01:30+00:00\",\"description\":\"Want to learn the Design Thinking method? Join one of our public trainings in Zurich or get a quote for an in-house training.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/denkmotor.com\/en\/training\/design-thinking\/\"]}]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/denkmotor.com\/en\/wp-json\/wp\/v2\/training\/2857"}],"collection":[{"href":"https:\/\/denkmotor.com\/en\/wp-json\/wp\/v2\/training"}],"about":[{"href":"https:\/\/denkmotor.com\/en\/wp-json\/wp\/v2\/types\/training"}],"version-history":[{"count":18,"href":"https:\/\/denkmotor.com\/en\/wp-json\/wp\/v2\/training\/2857\/revisions"}],"predecessor-version":[{"id":4402,"href":"https:\/\/denkmotor.com\/en\/wp-json\/wp\/v2\/training\/2857\/revisions\/4402"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/denkmotor.com\/en\/wp-json\/wp\/v2\/media\/668"}],"wp:attachment":[{"href":"https:\/\/denkmotor.com\/en\/wp-json\/wp\/v2\/media?parent=2857"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}